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There’s a movement sweeping the country. It’s a movement that keeps consumers away from those big, impersonal retailers and takes them to the local shops in their very-own communities. From jewelers to food markets to outdoor sporting goods stores, you’ll often find people choosing to support a family business or mom and pop where products are sold on a smaller scale. Are you one of the many who chooses to support your local business over the big-box retailers?

How Shopping Local Builds Customer Loyalty and Community Success

Comfort of familiar faces

When you personally know the people behind the local shop or family business, you enjoy a connection you would not otherwise have. The owners get to know you and your family, and you get to know the people behind the products. Along with the business, you feel good when local shops succeed, and you mourn when they’re forced to close their doors. This personal attachment isn’t quite as present when a chain store closes.

Personalized customer service

Patronizing a local business makes it more likely that the staff will come to know you by name. They will know which services or products you buy regularly, and can tailor their service to make your experience even better. For instance, your local sporting goods store may get some new hunting gear or hiking boots in stock and mention them to you when you stop in. Because they appreciate your customer loyalty, that local business is going to provide a better level of customer service than you’d get at a chain store.

Better selection and prices

A community full of small businesses is the best way to ensure great product selection and low prices over the long term. Local shops select products based on their own interests and the needs of their local customers, rather than a national sales plan, which guarantees much more variety and choice.


Who wants to drive busy highways to purchase something you can buy right around the corner? Local shops not only offer the convenience of being nearby, but they often offer access to unique products you usually can’t find at other retailers.

Maintain a unique community

Having great places to shop, eat and have fun is what makes a community home. One-of-a-kind businesses are an integral part of the distinctive character of your town, distinguishing it from other areas lined with big brand stores and retailers. Patronizing your local businesses continues to keep your hometown special.

Improved local economy

When you support your local business, more of the money you spend stays in the community. Money is a lot like blood—it needs to keep moving around so the local economy thrives. When you shop online, or at big supermarkets and chain stores, the money flows out like a wound. Shopping local keeps your community alive instead of becoming a “ghost town.”

When it comes down to it, local shops are owned by your friends and neighbors who are invested in the community’s future—just like you. So, support your local business and help your community thrive together!